Get in touch

Pivotal Performance Concept to conversion.

Strategy, branding, creative, media, and analytics from a single integrated team.

What we do

Every discipline.
One team.

Strategy, branding, creative, media, and analytics work as one integrated system, so every dollar compounds and every insight travels.

01

Strategy

Market research, competitive analysis, and data-driven roadmaps that align every channel with your business objectives.

02

Branding

Visual identity systems, messaging frameworks, and brand guidelines that make you unmistakable in any market.

03

Creative

Campaigns, content, and experiences that stop thumbs, turn heads, and drive measurable action.

04

Media

Data-fueled media strategy across paid, earned, and owned channels, optimized to turn impressions into outcomes.

05

Analytics

Real-time dashboards, attribution modeling, and actionable insights that show ROI and inform every decision.

Our process

Five disciplines.
One process.

We run discovery, strategy, execution, and optimization as a continuous loop, not a one-⁠way relay.

  1. 01

    Discover.

    We immerse ourselves in your business, audience, and competitive landscape. No assumptions, only insights.

  2. 02

    Strategize.

    Data meets creativity. We build integrated plans where every channel, message, and dollar works in concert.

  3. 03

    Execute.

    Our specialists bring the plan to life across every touchpoint, with craft, speed, and close attention to detail.

  4. 04

    Optimize.

    Real-time analytics feed continuous improvement. We don't just launch. We learn, iterate, and scale what works.

Then back to Discover, with everything we learned.

Veterans of industry

Household names.
Hands-on experience.

Our team has driven results for some of the world's most recognized brands, and brings decades of collective expertise to every engagement.

brands our team has worked with
28
industries
6

Travel & hospitality

  • Four Seasons
  • Pebble Beach
  • Atlantis Paradise Island
  • Baha Mar
  • Nassau & Paradise Island
  • Azamara Cruise Lines
  • VidantaWorld

Entertainment & sports

  • Disney
  • Universal Studios Orlando
  • Universal Studios Hollywood
  • Blue Man Group
  • Dr. Phillips Center for the Performing Arts
  • Orlando Magic

Healthcare

  • AdventHealth
  • Orlando Health
  • Air Methods

Aviation & aerospace

  • Sierra Space
  • Cirrus Aircraft
  • Signature Aviation

Food, drink & retail

  • Portillo's
  • 4 Rivers Smokehouse
  • ABC Fine Wine & Spirits
  • Lovesac
  • Scan Design

Finance, work & industry

  • GO2bank
  • Indeed
  • 3M
  • Generac

Brands that members of our team have worked with. Logos are the property of their owners.

Our team

Led by Sheri Peterson.

Sheri Peterson
Sheri PetersonFounder

Her team brings strategy, branding, creative, media, and analytics together under one roof, from concept to conversion.

Ready to make your marketing pivotal?

Let's talk about where you are, where you want to be, and how we get you there, together.

Or email speterson@gopivotalmedia.com