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  • Writer's picturePivotal Media

5 Pivotal Digital Marketing Tools

Updated: Aug 4, 2020

The Pivotal Media team has access to hundreds of digital marketing tools.

Here are 5 PIVOTAL tools that every digital marketer should have in their toolkit:

Canva is a digital content creation tool for your creative needs from as simple as an Instagram post to a complete brand kit. There are three options that you can access that range from a free subscription, pro, and enterprise. This tool makes it easy to collaborate with your team to design and approve the content on the fly with access to great templates and images.

*PIVOTAL Edge: The template creation tool makes it possible for us to keep consistency for our clients throughout all creative assets.

Google Analytics is a staple to understand who is visiting your website and to analyze your organic and paid campaigns. Audience insights report on consumer media consumption, interests, geographic location, and more. Custom URL tracking makes it possible to attribute your campaign's performance to measure website traffic, transactions, and revenue.

*PIVOTAL Edge: Custom reports allow us to review performance on a daily basis for campaign optimization. We share custom reports with our clients to visualize performance in a clear and concise way.

Trello is a task management tool that can come in handy in both your professional and professional life. This tool can be used in multiple ways from daily to-do lists, content planning, and project management. The customizable boards and task assignment features keep your team members on-track and accountable.

*PIVOTAL Edge: Trello syncs with multiple applications like Slack and Google Drive which makes sharing work with our team, partners, and clients very efficient.

Sprout Social is a social media marketing and management platform that provides you with the tools to manage multiple social channels and engage with your followers. The main feature is the content creation and publishing tool which allows you to schedule out your content and the flexibility to update copy and images/videos on the fly. Sprout Social offers reasonably priced plans that fit all sizes of your social media needs.

*PIVOTAL Edge: Sprout Social provides us with audience insights about our clients’ followers and engagement which helps inform the marketing strategy and campaign optimization.

Buzzsumo is a digital marketer's investigation tool to keep a pulse on what is trending and who is talking about their brands. This tool allows you to search for keywords and reports on content that is published across the web, Facebook, YouTube, and backlinks.

*PIVOTAL Edge: Buzzsumo gives us the ability to stay up to date on trends in media consumption to produce engaging content and generate brand awareness for our clients.

Want to learn how Pivotal Media can reach your digital marketing goals?

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